Author | Speaker
Starting Over isn't Failure.
It's the Courage to Keep Going.
About Arlinda Norris
Arlinda Norris is an author, entrepreneur and speaker, and the founder of Rlynda Press. Her debut memoir, She Kept Going: The Quiet Power of Starting Over, was released in English and European Portuguese on August 16, 2026, and launched in Lisbon.
Born in Lisbon to Cape Verdean parents, Arlinda later built her life in the United States, and her work carries the heart of all three places: Portugal, Cape Verde and America. Before becoming an author, she designed and ran her own fashion line, and recorded and performed internationally as a singer and dancer.
Across every reinvention, one truth kept showing up: starting over is not failure. It is evidence that you had the courage to keep going. That belief became the RLYNDA Philosophy, a practical framework for navigating change with clarity, courage and intention: Release, Listen, Yield, Navigate, Discern and Acknowledge.
Today, Arlinda helps women create a life that fits the woman they are now, through her writing, her speaking and her lifestyle work in style, home and travel. She is bilingual in English and European Portuguese, and lives in Jersey City, New Jersey.
Keep going. — Arlinda
SHE KEPT GOING:
The Quiet Power of Starting Over
"Starting over is not failure. It is evidence that you had the courage to keep going."
SYNOPSIS:
What happens when the life you built no longer fits the woman you have become?
In She Kept Going, author and speaker Arlinda Norris shares her personal story of starting over, again and again. Born in Lisbon to Cape Verdean parents, she built a life across Portugal and the United States, with careers as a fashion designer, an international recording artist and performer, and an entrepreneur. Each chapter, each reinvention, taught her something about change that she could not have learned any other way.
The book is built around the RLYNDA Philosophy, a practical framework for navigating change with clarity, courage and intention: Release, Listen, Yield, Navigate, Discern and Acknowledge. Each of the nine chapters is followed by a "Learning the Philosophy" section, so readers can apply the lessons to their own lives, and the book closes with an A-to-Z of lessons for every season of change.
She Kept Going is for women who are starting over after a milestone, a loss, a move or a career change, and for anyone who needs to hear that it is never too late to begin again.
The Book
The RLYNDA Philosophy
A philosophy born from lived experience not theory.
Testimonials
What Readers Are Saying
“Arlinda Norris has given women a new way to think about starting over. She Kept Going is a book that every woman navigating change should have on their shelf .”
HOPE + WELLTH MAGAZINE
Arlinda Norris, decidiu escrever! E como escreveu! Num só livro ela surprendeu-me com tres maneiras de conectar comigo como leitor.
Ela conta a sua historia de forma autobiografica. Permitindo conhecer fases e facetas da sua vida. Automotiva-nos com a maneira e capacidade de reinventar-se.
Resumindo o livro -“She Kept Going”
Inspira, Motiva e Emociona!!!
ÂNGELO TORRES | Actor
Book Tour
Join me as we celebrate She Kept Going in cities around the world.
BostonDate and time is TBDLocation is TBD
IndianapolisDate and time is TBDIndianapolis
Cape VerdeDate and time is TBDCabo Verde
LisbonDate and time is TBDLisbon
New YorkDate and time is TBDNew York
MiamiDate and time is TBDMiami