Author | Speaker
Starting Over isn't Failure.
It's the Courage to Keep Going.
About Arlinda: Meet the Woman Behind the Story
Arlinda Norris is an author, entrepreneur, designer, and founder of the RLYNDA Philosophy- a framework for navigating change with clarity, courage and intention.
Born in Lisbon to Cape Verdean parents and later building a life in the United States, her journey has taken her across cultures, careers, and life-changing experiences. Through immigration, motherhood, entrepreneurship, loss, divorce, recovery after a life-altering accident, and countless new beginnings, she discovered that reinvention is not about becoming someone new—it is about returning to who you were always meant to be.
That journey inspired the RLYNDA Philosophy, a practical framework for navigating change with clarity, self-awareness, and intention. Today, Arlinda writes, speaks, and creates for women who are redefining their lives, encouraging them to trust themselves, embrace change, and move forward with purpose.
Her debut memoir, She Kept Going: The Quiet Power of Starting Over, is more than a personal story—it is an invitation for readers to discover the strength to write their own next chapter.
“Starting over isn’t failure. It’s proof that you had the courage to keep going.”
SHE KEPT GOING:
The Quiet Power of Starting Over
What if your greatest beginning is still ahead of you?
She Kept Going is more than a memoir.
It is an invitation to release what no longer serves you, rebuild with intention, and discover that the quietest decisions often become the ones that change our lives the most.
Through deeply personal stories and thoughtful reflections, this book reminds us that every ending carries the possibility of a meaningful new beginning—and that the greatest transformation often starts with a single, courageous step.
Inside you’ll discover:
• Resilience after loss
• Courage after disappointment
• Purpose after uncertainty
• Practical reflections to help you navigate your own journey
Who This Book Is For
✓ Women navigating change
✓ Professionals reinventing themselves
✓ Mothers rediscovering who they are
✓ Anyone searching for purpose after life’s unexpected turns
✓ Anyone ready to begin again
The Book
The RLYNDA Philosophy
A philosophy born from lived experience—not theory.
In the Press
“Arlinda Norris has given women a new way to think about starting over. She Kept Going is a book that every woman navigating change should have on their shelf .”
HOPE + WELLTH MAGAZINE
"From Life Lessons to Lasting Impact: Rlynda's Journey Resonates with Women Everywhere"
Flourish Magazine
"Rlynda's Memoir Encourages Readers to Embrace Change with Courage and Grace"
Thrive Magazine
Book Tour
Join me as we celebrate She Kept Going in cities around the world.
IndianapolisDate and time is TBDIndianapolis
Cape VerdeDate and time is TBDCabo Verde
LisbonDate and time is TBDLisbon
BostonDate and time is TBDBoston
New YorkDate and time is TBDNew York
MiamiDate and time is TBDMiami